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Ulf Johansson and Smith & Jones

Published on .

Saturn puts the fun back into compact cars.
Director Ulf Johansson, who left the Swedish directorial collective Traktor in July, has reemerged on the U.S. commercials scene with a new package of spots for Goodby, Silverstein & Partners and Saturn. Johansson is shooting out of Smith & Jones, a new production company he founded with former Traktor producer Philippa Smith. Smith reports that things have been busy so far for the nascent shop, which produced seven jobs in the month of August, most of them for the European market.

In Johansson's first U.S. spot, a Saturn Ion chases down a bunch of clowns, a setup for the tagline, "We put the fun back into the compact car." Currently, Smith & Jones has offices in Los Angeles and London.

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