Urgent Genius launches second 'Weekender' contest.

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Urgent Genius, the ideas arm of Iris, is launching a second round of its 'Weekender' competition for digital creative teams, and is now opening up the contest to students.

Last year's competition featured teams from agencies including Fallon, Crispin Porter & Bogusky, BBH and Wieden + Kennedy, who were challenged to create popular viral content based on one weekend's news stories over a 48 hour period. The winning work included sites based on news stories about Silvio Berlusconi, Justin Bieber and more, and featured in publications such as Rolling Stone and The Guardian.

This year, teams are once again asked to choose a trending topic this weekend (2nd, 3rd and 4th March) create and seed a reaction to it in the space of 48 hours. Sign up is at urgentgenius.com. (Teams from BBH Labs, Made By Many, Crispin Porter Bogusky, Wieden+Kennedy, McCann Erickson, LBi, DDB, Grey, Wired UK, and Google are already on board). The most viewed/liked/retweeted work wins the competition.

The best work will be included in talks by Urgent Genius founders Jon Burkhart (co-creator of The Artistifier) and Grant Hunter at South by Southwest Interactive (March 9-18). They will also be included in a forthcoming Urgent Genius book, to published this year.

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