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Vegas Provides Alibis in New Campaign

Published on .

LVCVA "Loin"
Adding a new twist to the "What Happens Here, Stays Here" campaign for the Las Vegas Convention & Visitors Authority, Vegas agency R&R Partners positions the city as the perfect alibi in three new spots. The campaign, directed by Hungry Man's David Shane, shows people fresh back from Vegas as they sheepishly discuss their exploits. But they don't really tell what happened, because they don't have to -- they can just gush about the food and shopping and shows.

R&R has also introduced a new installment in the original series -- this one directed by Hungry Man's Jim Jenkins -- in which a partying bachelor is surprised to see his bride-to-be on the Vegas strip.

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