Video Game Marketers Honored at First Ever Senet-Muse Awards

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Hosts Morgan Webb and Adam Sessler of G4
Hosts Morgan Webb and Adam Sessler of G4
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Microsoft and Activision racked up the highest scores at the first annual Senet-Muse Awards, held on June 27 at the Moscone Center in San Francisco, as the fledgling Association of Electronic Interactive Marketers capped off the two-day MI6 (Marketing Interactive '06) conference by honoring marketers in the video game and interactive entertainment industry. Taking its name from the ancient Egyptian board game thought to be the oldest game in recorded history, the peer-judged awards were hosted by TV network G4's on-air personalities Morgan Webb and Adam Sessler and recognized the publishers, agencies and individuals that broke new ground in the design, promotion and marketing of interactive entertainment properties.

Awards were handed out in over 40 categories, including "Branding/Image," "Promotional Trailer," "Website Art Direction & Design" and "PR Campaign." Microsoft was the most-honored video game publisher, winning eight Gold and seven Silver awards for its various Xbox marketing campaigns, including the Project Gotham Racing 3 website, package design for Perfect Dark Zero, and promotional efforts for Xbox 360 in the U.S. Hispanic market. Activision came in a close second, with eight Golds and six Silvers for the marketing of titles like Ultimate Spider-Man and Madagascar. Agencies that picked up multiple awards included The Ant Farm (four Golds and six Silvers, including multiple honors for its Lego Star Wars television spot, "Prophecy") and Petrol Design (four Golds and three Silvers for clients like Sony PlayStation).
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