Vodafone Encourages Living Like a Mayfly

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Vodafone "Mayfly"
A mayfly lives for just one day, but lives it to the fullest. This new Vodafone spot from BBH/London asks why you don't do the same. With direction from Gorgeous-repped director Peter Thwaites, the spot is heavy with effects from Absolute Post and Passion Pictures, allowing the nearly-transparent insect to play sports and fall in love just in time to watch the moon rise. The product tie-in is with Vodafone's chat, romance, gaming and video services, features that just might make you glad to be around for tomorrow.(MS)
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