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Vogel Returns for HP

Published on .

HP "Francois II"
The test shoot that director Francois Vogel did last year for Goodby, Silverstein and Partners and client HP might be one of the most successful effects demos of all time. Not only did it win him the job -- last year's series set to the Kinks song "Picture Book" -- but it earned him a starring role in one of the spots. Now, in the next phase of the campaign, Vogel appears again, doing that picture frame trick from last year's campaign, with help from effects house Zoic Studios. This time around, Francois -- who shoots out of Paranoid Projects @ Tool -- does his thing to the oldie "Out of the Picture" by The Robins.
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