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VW Tries to Change Your Mind
Published on .
VW introduces the new Phaeton.
The new Volkswagen luxury car, the Phaeton, will blow your mind -- or at least force you to change it -- according to a new made-for-cinema spot from Arnold Worldwide. The :90, directed by Anonymous Content's Malcolm Venville, takes the form of a science documentary in which we see a child being put through a series of tests in which she has difficulty changing her perspective. The same thing happens to an adult when he's shown pictures of the new VW. "Soon Volkswagen will introduce a new kind of luxury car, the Phaeton," the voiceover says. "Which gives you a little time, at least, to totally rewire your brain."