×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The VW Jetta Grows Up

Published on .



VW "Airport"
Over the weekend, Arnold Worldwide broke two new spots introducing the VW Jetta, which -- as the tagline would have it -- is "all grown up, sort of." The spots, directed by Bob Industries' Dayton/Faris, present scenarios that try to get at that mix of responsibility and rebellion. In one, we see a young businessman schmoozing clients, who are taken aback when heavy metal blasts out of the stereo of our hero's Jetta. In the other, a rock and roll couple says goodbye to complaining neighbors by buying a house where they can dance all night.
Most Popular
In this article: