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The VW Jetta Grows Up

Published on .

VW "Airport"
Over the weekend, Arnold Worldwide broke two new spots introducing the VW Jetta, which -- as the tagline would have it -- is "all grown up, sort of." The spots, directed by Bob Industries' Dayton/Faris, present scenarios that try to get at that mix of responsibility and rebellion. In one, we see a young businessman schmoozing clients, who are taken aback when heavy metal blasts out of the stereo of our hero's Jetta. In the other, a rock and roll couple says goodbye to complaining neighbors by buying a house where they can dance all night.
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