Wieden + Kennedy 12, the experimental ad school inside Wieden's Portland headquarters, has completed its first campaign -- a get-out-the-vote effort for a coalition of non-profits and community groups called National Voice. Aimed at maximizing voter turnout for this year's election, the campaign is based on the date of Election Day. In a spot called "We Decide," we see all kinds of people wearing t-shirts that say "November 2" in simple lettering, a set up for the copy, "On November 2, we decide." The campaign extends far beyond the commercial, however, into the t-shirts themselves, which are available -- along with other items bearing the logo -- at www.november2.org.
Launched in April, W+K 12 is an ad school where students, under the creative direction of advertising veteran and critic Jelly Helm, create work for actual clients. This year, the agency received some 2500 applications for the school's 12 available slots.