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W+K Creates Gruesome Game Faces for Nike Pro Apparel

Published on .

Nike "Masks"
Wieden + Kennedy/Portland brings out the true game faces of five pro athletes in a new spot for Nike Pro Apparel called "Masks." Directed by @radical.media's Tarsem, the spot features Albert Pujols, Brian Urlacher, Torii Hunter, Mariano Rivera and Ben Roethlisberger warming up in a blind alley. As they prepare to show off their respective skills, however, their faces are transformed into primal masks -- a setup for the tagline "For Warriors."
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