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W+K Creatives Head to Amsterdam

Published on .

Nike "Tag": Looks great on the screen, and on the resume.
Yesterday, 180/Amsterdam announced the addition of Wieden + Kennedy/Portland art director Andy Fackrell to its international creative department. The British-born Fackrell had a hand in Nike "Tag," this year's winner of the Cannes Grand Prix and a multitude of other awards, including the Grand Prize at Monday night's London International Advertising Awards.

Fackrell, who starts at 180 in January, will serve as associate creative director across the shop's roster of clients, which includes adidas , Dunlop tires, Dr. Pepper Europe and Braun shavers. While copywriter Kash Sree, who also worked on "Tag" and the rest of the "Play" campaign, left Wieden for Leo Burnett USA earlier this year, half of the agency's "Tag" team -- art director Monica Taylor and writer Michael Byrne -- remains in Portland. The pair just collaborated on the Nike spot "Wild Horses," AdCritic.com's spot of the day.

But Fackrell isn't the only Wieden creative headed for Amsterdam. Creative director Carlos Bayala -- whose credits include the Emmy-winning "Move" and the surreal "Presto" effort for Nike -- is slated to transfer to Wieden + Kennedy's Amsterdam office in January.

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