After launching a complicated online puzzle last year with spots directed by Errol Morris, Wieden + Kennedy/N.Y. takes a more traditional approach in its latest installment of Sharp's "More to See" campaign. In a new spot for the Aquos line of liquid crystal TVs -- shot by German director Matthias Zentner via foreignfilms@cYclops -- we see cameras poised to capture the action at press conferences and concerts and sporting events. "With so much more to see," the voiceover asks, "shouldn't you be watching it on the Aquos liquid crystal television?" Moretosee.com
, which used to host Sharp's alternate reality puzzle, now features an interactive product demo.