Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Weakest Takes All

Published on .

Stanley "Mini Truck Pull"
In a new campaign for Stanley Tools from Massachusetts-based Mullen and Sandwick Films, even the weakest man can use heavy-duty tools, which isn't good news for those competing for the title "World's Weakest Man." For one wuss, the Stanley SharpShooter staple gun ruins everything that he'd barely worked to fail at (competitions include feats such as the Sack of Peanuts Hoist and the Mini Truck Pull). The contest's commentators remind us that with its ease of use, the stapler can be used even by the weakest would-be handyman. (MS)
Most Popular
In this article: