There's nothing to make you feel out of the loop like getting clued in to an alternate reality game when it's already in progress. The latest, for Nine Inch Nails by ur-ARGers 42 Entertainment, is Year Zero
, a vision of the future with the United States in a shambles. Details began emerging
after a fan decoded a T-shirt and the narrative took off from there. Tracks from the new album appeared in unlikely places. USB drives were found at European NIN gigs
with an mp3s and clues inside, and, true to form, the RIAA was quick to jump on sites hosting them
, despite being released by the copyright holder for the purposes of promoting record sales. If you're interested in catching up, the main Year Zero thread
in a fan forum is up to 380 pages.