Apple "Wild Postings"
The Effies also kicked up a little controversy as keynote speaker Cheryl Berman, chairman and chief creative officer of Leo Burnett USA, took other top creatives -- including Lee Clow, Jeff Goodby and Dan Wieden -- to task for not taking the Effies more seriously. (The full text of Berman's comments is available here.) "Why is it that an Effie is not as prestigious as a Cannes Lion?" Berman asked. Got an answer? Let us know.
Also on Tuesday, this time in Nashville, Seattle agency Cole & Weber/Red Cell, earned Best of Show at the Addy Awards for its integrated campaign, which includes a dedicated late night TV show, for Rainier Beer. The campaign previously won the sole Gold award in the Hybrid category at awards presented by the Art Directors Club.
Finally, on Wednesday, Goodby, Silverstein & Partners reeled in the $100,000 Grand Prize at the Radio Mercury Awards for "Abbreviated," a radio commercial for eBay. A full list of winners is available here.