The Week in Awards

Apple "Wild Postings"

Last week was one for awards shows, as the last trophies were presented before the International Advertising Festival in Cannes next week. (Except for the debut of the annual AICP Show, of course, which happens tomorrow in New York.) On Tuesday, TBWA/Chiat/Day/L.A. won the top prize at the Effie Awards, the annual honors for advertising effectiveness handed out each year by the New York American Marketing Association. TBWA was presented the Grand Effie award for its ubiquitous "Silhouettes" campaign for the Apple iPod. A complete list of this year's Effie winners is available here.

The Effies also kicked up a little controversy as keynote speaker Cheryl Berman, chairman and chief creative officer of Leo Burnett USA, took other top creatives -- including Lee Clow, Jeff Goodby and Dan Wieden -- to task for not taking the Effies more seriously. (The full text of Berman's comments is available here.) "Why is it that an Effie is not as prestigious as a Cannes Lion?" Berman asked. Got an answer? Let us know.

Also on Tuesday, this time in Nashville, Seattle agency Cole & Weber/Red Cell, earned Best of Show at the Addy Awards for its integrated campaign, which includes a dedicated late night TV show, for Rainier Beer. The campaign previously won the sole Gold award in the Hybrid category at awards presented by the Art Directors Club.

Finally, on Wednesday, Goodby, Silverstein & Partners reeled in the $100,000 Grand Prize at the Radio Mercury Awards for "Abbreviated," a radio commercial for eBay. A full list of winners is available here.