Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wes Anderson Shoots for Ikea

Published on .

Ikea: Make yourself at home.
Crispin Porter + Bogusky, which kicked of its work for Ikea with an edgy spot from A-list director Spike Jonze, turns to another A-lister, and to a different sort of edge, for its second round of work for the Swedish retailer. In two spots slated to break Monday, features director Wes Anderson (Rushmore, The Royal Tenenbaums) serves up slices of life worthy of -- if a little too over-the-top for -- a John Hancock campaign. The dramas aren't genuine, however. Rather, they're customers trying out the furniture the way they'll actually use it at home, as the backdrop for domestic crises. "It feels good," the shoppers decide as a clerk checks in on them. The tag: "Shop unböring."
Most Popular
In this article: