As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Less than half a week after their Super Bowl debut, the Whopperettes are back in "More Mayo," the story of a condiment tired of being upstaged by bolder, brighter Ketchup from Crispin Porter + Bogusky and Hungry Man director Bryan Buckley. What will save the pigtail-clad girl who just wants a spot in that pile of Whopper goodness? An order that calls for double mayonnaise, naturally. Personification of your food was never so melodic or outrageous.