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On December 10, Whybin/TBWA in Auckland launched a new part of adidas' "Impossible is Nothing" Campaign while literally launching customers into the air, via a reverse bungee soccerball. Called "Disruption," the event took place in front of New Zealand's biggest-ever billboard, and placed people securely inside a giant soccer ball 2.5 meters high, catapulting them skyward at 105 miles per hour. The ride allegedly simulates the speed of Liverpool and England striker Steven Gerrard. The thrill ride also carried a retail message, "Buy the ball, be the ball," allowing those who bought an adidas ball to ride for free. When they are released from their spherical chamber, participants get an in-ball DVD recording of their ride and the three-year story of the new +10 "teamgeist" match ball. "When a world-famous brand lives and breathes the philosophy 'Impossible is Nothing,' then everything you do must match up to that," says Whybin/TBWA ECD Andy Blood. "Isn't that an amazing place to be? I assure you it is."