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Wieden, Honda Dominate at D&AD

Published on .

Honda "Grrr"
Wieden + Kennedy/London's commercial for Honda's diesel engines, "Grrr," won even more honors Wednesday night at the D&AD awards in London. The commercial won six Pencils, including two Gold Awards (known as Black Pencils). Radio spots featuring the song from the commercial -- a whimsical ode to hate, sung by Garrison Keillor -- won two additional Silver awards. The night continued a dominant awards season for the spot that has included winning the Grandy, Best in Show at the One Show and a Grand Clio.

The always stingy D&AD jury awarded four Black Pencils this year -- two to Honda, one to a branding campaign for the U.K.'s Channel 4, and one for the architecture of the Millau Viaduct in Paris. 60 Silver Awards were presented this year, many of them in advertising categories. For a complete list of winners, visit the D&AD's website.

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