Former Wieden + Kennedy/Portland CDs Mark Fitzloff and Susan Hoffman have been promoted to ECDs of the agency. Fitzloff had been creative director on Old Spice, Career Builder and Coca-Cola—including award-winning work for the latter like "Videogame." Hoffman, a 25-year Wieden vet, had helped to open the agency's Amsterdam and London offices and most recently was CD at the agency's ad school, WK12.
The promotion comes in the wake of further shuffling in the senior creative ranks. According to an agency spokesperson, Steve Luker and Jelly Helm will no longer be serving as ECDs of Wieden Portland. Helm will be resuming his former post as director of WK12, while Luker is currently in talks with agency president Dan Wieden about opportunities within the global network.