Reebok: Lowe/London's "Sofa" was the most awarded spot of 2002, according to the Gunn Report.
COMMERCIALS: After the year he had, it was a cinch that the winningest spot of the year would be something Frank Budgen shot. In fact, he directed four of the top five spots in this year's report. The most awarded spot of the year, however, turned out to be "Sofa," shot by Budgen for Reebok and Lowe/London. Levi's "Twist" for BBH/London placed second, while "Tag" and "Shade Runner" finished third and fifth, respectively. Harvest's Baker Smith and TBWA/Chiat/Day/San Francisco managed to grab the fourth spot with their series of spots for Fox Sports' coverage of the Major League Baseball playoffs.
PRINT: Yes, the year's most controversial print campaign was also the most successful, as Saatchi & Saatchi/London's risque series for Club 18-30 topped the rankings, followed by FedEx "Box" from BBDO/Bangkok, a campaign for Dulux Paints from Lowe Bull Calvert Pace/South Africa, Campaign Brief Asia's "Giant Lightbulbs" campaign from Saatchi & Saatchi/Hong Kong and Wieden's "Enjoy the Weather" effort for Nike.
DIRECTORS: Do you have to ask? You don't direct four of the five winningest commercials and not top this list. Frank Budgen dominated the category, followed by Baker Smith, Spectre's Daniel Kleinman and Mexico City's Simon Bross, all tied for second. Joe Pytka and Thailand's Suthon Petchsuwan split fifth place.
PRODUCTION COMPANIES: You guessed it. Budgen's Gorgeous Enterprises, followed by @radical.media, Anonymous Content, Garcia Bross/Mexico City and Spectre/London.