Wieden + Kennedy Tops ADC Awards

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Nike Presto: Leading the way.
The Art Directors Club announced the winners of its 82nd Annual Awards today, signaling the beginning of the 2003 awards season. The ADC doesn't hold its gala until early June, but is always the first major show to release its list of winners. Ten Gold advertising medals were awarded this year, down from 12 a year ago. Wieden + Kennedy/Portland led the way with three Golds -- one for last year's Miller High Life campaign and two for Nike work. The agency's surreal Presto campaign featuring urban gymnasts won a Gold medal as a campaign, while "Angry Chicken" was honored as a single spot.

Other winners include Crispin Porter + Bogusky, which won two Golds for the Ikea spots "Living Room" and "Lamp"; DDB/Chicago, which won in the TV & Cinema Crafts category with Budweiser work; TBWA/Paris, honored for a Sony PlayStation poster; Goodby, Silverstein & Partners, which scored Gold with Saturn "Sheet Metal"; BBH/New York, which was honored for an online commercial for Axe deodorant spray; and @radical.media, which collected its own Gold for Wieden's High Life campaign by cleverly submitting it in the copywriting category. Although @radical gets the credit for submitting the spot, an ADC spokesperson explains that the award itself will go to the creative team at Wieden + Kennedy. In addition to the ten Gold medals, 26 Silver medals were awarded this year.

The winners will be honored at the ADC's annual Awards Gala and Exhibition Preview on June 5.

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