As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Rock band Wilco has agreed to allow 5-10 songs from its newest album, Sky Blue Sky, to ride along with the latest brace of Volkswagen commercials, the first of which, "Tow Truck," features the track "The Thanks I Get" accompanying a tow truck driver who feels the VW vibe in a GTiMkV. Additional assets, including streaming songs and downloadable spots, will be available at vw.com early next week. Again, of course, the debate among fans fires up in the Internet forums.