Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wilco, VWs Share the Stage

Published on .

Volkswagen - 'Tow Truck'
Volkswagen - 'Tow Truck'
Rock band Wilco has agreed to allow 5-10 songs from its newest album, Sky Blue Sky, to ride along with the latest brace of Volkswagen commercials, the first of which, "Tow Truck," features the track "The Thanks I Get" accompanying a tow truck driver who feels the VW vibe in a GTiMkV. Additional assets, including streaming songs and downloadable spots, will be available at vw.com early next week. Again, of course, the debate among fans fires up in the Internet forums.
Most Popular
In this article: