What can you do with 22 people? If you're agency Baldwin&, a lot, apparently. The Raleigh, N.C.-based shop, pictured above, took home top honors at AdAge's 2012 Small Agency Awards. Not only does it do stellar work, but a quick peek under the indie shop's hood shows that while many agencies claim to be different, this one actually is.
Other big winners included Mono, which won the Campaign of the Year award for "The Human Doing," a stunt for Blue Cross and Blue Shield of Minnesota which put a man named Scott in a glass, box-shaped apartment in the Mall of America for 30 days to show how diet and exercise could make him healthier.
Johannes Leonardo won the Silver in the Campaign of the Year category for Google's "Project Re:Brief," essentially a B2B campaign to showcase the creative potential of banner ads that actually reimagined classic commercials for the digital age.