Woods and Venville: Swinging in Vegas

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Nike Golf - 'Swing Portrait'
Nike Golf - 'Swing Portrait'
Tiger Woods can swing a golf club. Yes, a rather large understatement, but in "Swing Portrait," well, that's all he does. Last weekend, as Woods won the British Openm Nike Golf's latest spots directed by Anonymous Content's Malcolm Venville made their debut. Viewers got a virtual how-to from the 11-time Major winner, as his entire swing was captured in slow-motion. Shooting in Las Vegas for Wieden + Kennedy/Portland, Venville used a high-speed digital camera called a Phantom to grab the raw footage, which would be priceless to any golfer working to tone her swing. "It just gives us slow motion like 1,000 frames a second," Venville, who worked with DP Janusz Kaminski, says. "I guess it's a way forward, in a way, rather than using film." The main spot of the group shows Woods drawing back to hit off a tee in a nondescript studio setting, accompanied by stringed instruments increasing in pitch before he reaches the apex of his backswing. Continuing in slow motion, the music peps up as Woods comes around. "Shoulder," "Shoe" and "Grip" highlight the vital individual components of one of the purest motions in sports.
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