As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Tiger Woods can swing a golf club. Yes, a rather large understatement, but in "Swing Portrait," well, that's all he does. Last weekend, as Woods won the British Openm Nike Golf's latest spots directed by Anonymous Content's Malcolm Venville made their debut. Viewers got a virtual how-to from the 11-time Major winner, as his entire swing was captured in slow-motion. Shooting in Las Vegas for Wieden + Kennedy/Portland, Venville used a high-speed digital camera called a Phantom to grab the raw footage, which would be priceless to any golfer working to tone her swing. "It just gives us slow motion like 1,000 frames a second," Venville, who worked with DP Janusz Kaminski, says. "I guess it's a way forward, in a way, rather than using film." The main spot of the group shows Woods drawing back to hit off a tee in a nondescript studio setting, accompanied by stringed instruments increasing in pitch before he reaches the apex of his backswing. Continuing in slow motion, the music peps up as Woods comes around. "Shoulder," "Shoe" and "Grip" highlight the vital individual components of one of the purest motions in sports.