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The World Cup's Over, but We're Still Laughing

By Published on .

Budweiser - 'Unpronouncable Top'
Budweiser - 'Unpronouncable Top'
While assorted Internet mentalists mythologize the latest setback in Franco-Italian relations, we've gotten our hands on some spots that sum up one of the best parts of being American during the World Cup—laughing at our own misinterpretation of the world's sport while belittling those who revere it. Rainey Kelly Campbell Roalfe /Y&R London hit moments of high comedy with a gaggle of Budweiser promos that ran in the U.K. and, as any serious soccer fan who watched the World Cup on American television knows, had more than a hint of truth to them. Already laying in a bed of irony, what with Bud—known throughout Europe as a finely-crafted study in beer excellence—being the World Cup's official brew, the creatives had a field day with the brief, creating 80—yes, 80—ten-second idents to bookend World Cup telecasts, lending officiousness to the idiotic commentators.

The hapless Brad Lescarbo and Hal Butchgrass (which sounds familiar) confuse Austria with Australia, the motivation of facepainting and the complexities of the offsides rule in an effort to bring viewers all the "kicks, tackles and field goals" in the "quaint town of Germany." The ugly Americans were directed by Outsider's James Rouse over a two day shoot, improvising and riffing on Rouse's dialogue suggestions.

Mother London - 'Portuguese Football Action Figure'
Mother London - 'Portuguese Football Action Figure'
Meanwhile, on the sour grapes front, Mother London unveils its new toy, Portuguese Football Action Figure. Perhaps an outlet for all the negative feelings aroung the office after England's early departure, the toy is modeled after forward Cristiano Ronaldo, who repeatedly displayed his acting prowess throughout the Cup. Ronaldo "suffered" 23 fouls in the tournament before his team was eliminated by Germany.
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