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Wrigley Ad Faces Ban in U.K.

Published on .

Wrigley: Bad taste?
An ad for Wrigley's Xcite chewing gum has kicked up quite a controversy in England, registering more than 400 complaints and an investigation by the Independent Television Commission. The charge? Frightening the children.

The spot, from Abbott Mead Vickers BBDO and U.S.-based directorial collective Happy, graphically depicts a man waking up with a hangover and coughing up an angry dog, a setup for the tag "Avoid Dog Breath."

"Its special effects are terrifyingly realistic -- it's more a horror film than an advert," interest group Families Involved in Raising Media Awareness tells The Sun. The ITC is said to be considering whether or not to ban the ad today.

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