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Xelibri, Fincher Take Swing at Fashion

Published on .



Xelibri reveals the truth about fashion.
The much-anticipated follow-up to "Face of the Future" -- a sci-fi spot for U.K. cellphone brand Xelibri from Mother/London and Traktor -- has finally arrived. Directed by Anonymous Content's David Fincher, the new spot likewise flashes forward to provide a suitable environment for Xelibri's wild cell designs, and takes a swipe at the fashion world in the process. We discover that models are not what they seem, as a mishap at a futuristic fashion show accidentally triggers a trend. Additional credits go to Digital Domain for effects and to British duo Goldfrapp for the spot's hypnotic soundtrack.
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