Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Xelibri, Fincher Take Swing at Fashion

Published on .

Xelibri reveals the truth about fashion.
The much-anticipated follow-up to "Face of the Future" -- a sci-fi spot for U.K. cellphone brand Xelibri from Mother/London and Traktor -- has finally arrived. Directed by Anonymous Content's David Fincher, the new spot likewise flashes forward to provide a suitable environment for Xelibri's wild cell designs, and takes a swipe at the fashion world in the process. We discover that models are not what they seem, as a mishap at a futuristic fashion show accidentally triggers a trend. Additional credits go to Digital Domain for effects and to British duo Goldfrapp for the spot's hypnotic soundtrack.
Most Popular
In this article: