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Y&R Breaks New NFL/United Way Campaign

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NFL/United Way: Trust takes time.
Y&R/New York yesterday unveiled ten new spots that make up the NFL's 2002 campaign for the United Way. As usual, the effort features jocks helping out, although not always with the best results. In the current crop, all directed by Neil Tardio Jr. of A Band Apart, Arizona Cardinals' quarterback Jake Plummer gets a little touchy about the ferocity of his team's mascot; Peyton Manning of the Indianapolis Colts botches a pottery class; and the Patriots' Troy Brown kicks some senior citizen butt on the shuffleboard court. Then there's the Chicago Bears' Ted Washington, who makes the mistake of asking a kid to catch him when he falls.
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