Y&R, Chicago's Mark Figliulo Confirmed to Lead TBWA/Chiat/Day, New York

By Published on .

Most Popular
TBWA/Chiat/Day/N.Y. has confirmed that Mark Figliulo, CCO of Y&R/Chicago will be taking the top creative post at the agency, filling the slot vacated by Gerry Graf in January. Talk of Figliulo as Graf's successor began in March, but a representative from TBWA said today that a deal has finally been made.

Figliulo, who left Y&R/Chicago on April 15, will become chairman/CCO of the New York office. Previously, he had led Y&R /Chicago to become the most awarded North American agency of its network since 2000, steering critically-acclaimed and industry-lauded work for Sears, Orbitz, and Miller, including the "Dominoes" and "Epidemic" spots and the Spike Jonze-directed animal auditions campaign for Miller Lite. He also worked with Al Gore to launch last year's S.O.S. campaign and Live Earth concerts.

Figliulo's arrival adds a bright spot to TBWA, N.Y.'s 2008 story, which largely has been about the exodus of creative talent that had made the shop the talk of the industry in recent years. Following Graf's departure, GCDs Scott Vitrone and Ian Reichenthal left to become ECDs at Young & Rubicam, New York, Combos duo Jeff Anderson and Isaac Silverglate joined the Droga5 team, while AD/CW team Craig Allen and Eric Kallman set off last week for the west coast to join Wieden + Kennedy, Portland. Last week, Y&R announced that Ken Erke, former ECD at the Chicago office, was promoted to become that agency's new chief creative officer.
In this article: