New York Office Acquires Alexander/Vienot and Ria

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Bicoastal repping firm New York Office announced last week that it has acquired the bicoastal Alexander/Vienot Agency and Los Angeles-based Ria Images, nearly doubling its roster of DPs and other production talent and expanding its presence on the West Coast. "What it brings to us is clients, and it gives us a bigger presence on both coasts, which is good," says Carolyn Hill, VP-head of sales. The expanded presence will immediately affect longtime New York Office client Red Car Editorial, which has been without West Coast representation for a year, duties Office now adds to its East Coast responsibilities.

New York Office's commercials clients include Complete Pandemonium, Great Guns, Hum Music & Sound Design, Squeak Pictures, Smoke & Mirrors Visual Effects and Urban Myth Media. The agency also took over East Coast representation for comedy director Jeff Gorman's production company, JGF, late last year.

Although Hill admits the current economic climate is "scary," she thinks "it's an opportunity to grow, and when it rebounds we should be in good shape. We want to be the one call clients have to make when things aren't so scary." Does that mean the buying spree will continue? "Could be," Hill says. "We have other ideas of acquisitions we want to do down the road."

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