Salina Cole and Garret Dafferner had never worked together before. On their first joint project, the two Grey, New York, creatives won a trip to the Cannes Lions International Advertising Festival.
Ms. Cole and Mr. Dafferner submitted this week's cover, "Gears," for the Ad Age Global Issue cover contest for creatives under 30. After evaluating 220 entries from all over the globe -- Vietnam to Romania, Canada to Colombia, Switzerland to San Francisco -- the Ad Age staff picked a winner from its own backyard.
"In today's global marketplace, products and technologies build off of each other, creating a cycle where new ideas are birthed from the old," Ms. Cole wrote in the submission. It's no different in advertising, she continued. "The ideas and communications that are currently in practice today will affect those that come tomorrow."
The pair received the brief individually through Grey and, with Mr. Dafferner's usual copywriter partner away on a shoot, he teamed up with Ms. Cole to attack the project. In their words, they "ideated over pizza" for a couple of days and decided on the gears concept. Later, the vintage-inspired aesthetic emerged, thanks to a collection of 1950s and 1960s Fortune magazine covers.
For the full story on Adage Global Cover Contest winners Salna Cole and Garret Dafferner and a slideshow of the finalists, go to Adage.com.