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Young Guns Encourages Creatives to "Peak Early"

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The deadline for entering the 2002 Young Guns International Advertising and Design Award competition looms less than two weeks away. In the meantime, London agency Mother has helped Young Guns organizers pull together a few print ads and spots to promote the awards, which are open to creatives who have yet to reach 30.

Based around the line "Peak Early," the online campaign focuses on child prodigies -- both real and made-up -- such as the world's youngest daredevil, the world's youngest fireman and the world's youngest -- you guessed it -- porn star. Click here to view the print ads, and here to view the spots.

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