Capturing the films with a ``hope you'll get it'' approach makes the Zune Arts Program, where artists were presented ambiguous briefs and given much leeway, seem structured by comparison. 72andSunny commissioned both emerging and established artists to create films and print work as ``overarching parables about friendship and discovery'' bound by little more than that brief and, for the films, a music album from which to pick a backing track. The work resides on a site created by 72andSunny and San Francisco's Mekanism, with new work appearing biweekly, and eventually, it is hoped, crystallizing into a movement branching into events and exposure for artists. Boiler says the link between the megacorporation and the independent artist is tenuous yet strengthening, partly through a mission statement the agency is crafting. ``Microsoft really needs to value this relationship. We only get one chance to set the stage for a real commitment to this community.''