Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ESPN Shows You What Happens When a Bronco and a Seahawk Meet

Wieden & Kennedy Work Puts Spotlight on Mascot Tensions

Published on .

It's going to be a long week at ESPN's Bristol, Conn., campus, as shown in this fun new Sportscenter ad via Wieden & Kennedy New York. Featuring Jay Crawford and Steve Levy, the ad shows a particularly tense moment in the elevator, when a Bronco and a Seahawk mascot encounter each other.

Certainly feels like the broadcaster has some of the best Super Bowl-related marketing so far. It showed off this cool subway-inspired outdoor work yesterday.

ESPN: Super Bowl Sign
ESPN: Super Bowl Sign

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular