Just got off a train? Need a place to stay? Come into the Ikea Apartment.
The innovative company set up a temporary spot inside a Parisian metro station for five people to live in for six days, with the idea being to show Parisians how much they can do in a small space with Ikea products.
The creative concept was developed by agency Ubi Bene. From Jan. 9 until Jan. 13, commuters can look in on the five housemates as they go about their daily lives. Fans of Ikea France's Facebook page also had a chance to win one evening's stay in the apartment.
The idea is somewhat similar to Mark Lives in Ikea, when comedian Mark Malkoff had an extended stay in an Ikea store in Paramus, N.J., with cameras recording his every move.
For more on this work, including more pictures and a making-of video, visit Creativity -Online.com.