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A Desert Survival Guide You Can Eat, Courtesy of Land Rover

Creativity Pick of the Day

Published on .

Land Rover wants you to know it's got your back -- and your stomach. To emphasize that you could take the sturdy vehicle into any type of environment and be protected from scorching temperatures and deadly animals, Y&R Dubai created a guide explaining the basics of survival in the Arabian Desert.

The guide contains tips on how to use indigenous flora and fauna, and comes wrapped in reflective packaging that you can use to signal for assistance. And when things get really, really tough, you can eat the book, which was made of edible ink and paper and has a nutrition value close to that of a cheeseburger.

The guide was given away as a supplement to the cars' manual.

For more on this work, visit Creativity -Online.com.

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