AMV BBDO profiles a rather unusual cloud in this stirring spot for Guinness, directed by Peter Thwaites at Gorgeous. Part of the brand's "Made of More" campaign, the film's protagonist is a cumulonimbus (we're guessing) who breaks away from his pack and decides to explore the world. He rains when it is needed the most, and captures the attention of the world -- because he is much more than just a simple cloud.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more