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A Fluffy Cloud is the Hero in Guinness' Inspiring New Spot, Out of AMV BBDO

Published on .

AMV BBDO profiles a rather unusual cloud in this stirring spot for Guinness, directed by Peter Thwaites at Gorgeous. Part of the brand's "Made of More" campaign, the film's protagonist is a cumulonimbus (we're guessing) who breaks away from his pack and decides to explore the world. He rains when it is needed the most, and captures the attention of the world -- because he is much more than just a simple cloud.

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