×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Try on a Pair of Adidas and Get Tasked With a Mission: Impossible

Creativity Pick of the Day

Published on .

Sid Lee and Adidas inject a bit of action-flick magic into the simple act of trying on a pair of Climacools with "Ready to Run."

As people in France tried on a pair of Climacools, they were "kidnapped" by some pretty scary-looking men dressed in black, then briefed on a mission (by judo champion Teddy Riner). They had one hour to complete the task. And that mission involved a lot of running, of course.

Through an earpiece, Riner would bark instructions of where to go and what to do, including jumping out of an airplane, picking up meat or finding a mysterious man in a picture.

For more on this work, visit Creativity -Online.com.

In this article:
Most Popular