×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

A Vegas Wedding on Facebook, From Halls Brazil and Espalhe

Published on .

If the Halls Brazil Facebook fanpage were a city, it would be the third biggest in the country. And if people meet their spouses in college, at festivals and in bars in cities, why can't they do the same on the Halls platform?

To prove that they could, Halls Brazil and Espalhe Guerilla Marketing is looking for two unacquainted fans who are willing to walk down the aisle in Las Vegas.

Like the Halls experience, the union will be short and intense, lasting only for five days. Fans can post a photo at on the Facebook page, pick their ideal mate, and hope their interest is reciprocated. Then, they can pick their bridal party from their friends. Public voting will determine who will be picked to tie the knot.

For more on this work, visit Creativity -Online.com.

In this article:
Most Popular