Absolut's intrinsically artsy approach isn't a new one. The brand recently partnered with artists in Brooklyn to redesign a street in that NYC borough and famously created millions of unique bottles with unique package designs to promote its newest vodka flavor, "Unique."
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more