Absolut Launches Artistic Redesign of Flavored Vodka Range
Each Flavor Gets Abstract Design, Courtesy of the Brand Union
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Absolut and The Brand Union come together to redesign the vodka brand's entire range of flavored drinks. The redesigns, which can all be seen below, eschew traditional notions of using a fruit to signify a fruit flavor, instead playing up symbolism and myths for each flavor's essence. Peach, for example, gets soft pastels and hand-drawing, while Pears draws upon the fruit's association with purity and a long life, and delivers a pear shape that doubles up as the symbol for "eternity."
Absolut's intrinsically artsy approach isn't a new one. The brand recently partnered with artists in Brooklyn to redesign a street in that NYC borough and famously created millions of unique bottles with unique package designs to promote its newest vodka flavor, "Unique."