It's only November and we might already have the best Christmas spot of the year. British retailer John Lewis captures beautifully the story of a kid who just can't wait for Christmas to come. Directed by Dougal Wilson, who also worked on the brand's Christmas campaign last year, the spot aired on television this weekend and has already gone viral across the pond. Music is a re-working of The Smith's classic, "Please, Please, Please," and the agency is Adam & Eve.
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