AMV BBDO continues its "Made of More" campaign for Guinness with another over-reaching inanimate object -- a clock with a benevolent side. The film, directed beautifully by Peter Thwaites at Gorgeous features a timepiece that wants to be more, and so controls minutes and seconds to benefit the inhabitants of the town it presides over -- from speeding up time to make a cobbler's day go faster, to suspending it entirely for the benefit of a returning army.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more