Sometimes, you don't have to be the one in the spotlight. Sometimes -- when you're comfortable in your own skin -- you can be just as powerful when you're the sidekick, the mediator -- or the alter-ego. BBH London and Audi speak to the understated luxury of the new RS 6 Avant in a striking print ad featuring Christopher Reeve, in the role he's perhaps second-best known for: Clark Kent. The ad features a black-and-white photo of the actor in his Superman disguise, along with the tagline "Power from a less obvious place."
An accompanying TV spot features boxing champions Steve Cunningham and B.J. Floresand as sideliners. The real star of the ad is the man who keeps the match going: boxing referee Tony Weeks. The bout is filmed in such a way that Mr. Weeks remains center frame at all times. In the end, he exits via the tunnel, towards his Audi.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more