Someone give this little kid all the oration prizes in the world. Ikea and agency The Monkeys teamed up for an epic call to arms, a two-minute film featuring Teddy, a straight-talking nine-year-old who has had it with his family being just too busy mapping out every minute of their day to enjoy their beautiful home. He masterfully explains every single gripe he has with his situation in a long walk throughout his home -- a la this Johnnie Walker campaign (albeit not done in a single take). It's a smart way to also show off what appear to be a bunch of Ikea items, all in one go.
The agency wanted to help Ikea address a major problem it was seeing among its consumers, who were regimenting their lives at the price of family togetherness, thus spending their days running themselves ragged instead of spending some quality, unstructured time at home. The new brand campaign hopes to inspire Aussie families to spend some time in their abodes -- preferably one with lots of Ikea furnishings.
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