B-Reel Designs Furniture Upholstery Based on Brain Waves

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A mind-blowing experiment from digital production company B-Reel, Scandinavian furniture brand Varier, and Oslo agency DIST Creative came up with fabric designs based on brain waves.

Using some of the findings from its "Mind Scalextrics" experiment, B-Reel used a headset to measure the brain waves of three children using Varier's Balans chair.

It then used a custom-built data visualization engine to turn the recordings into a pattern that could be printed as upholstery for the chair. In addition to creating image patterns that reflect the changes in the children's brain activities, the engine used graphic presets corresponding to the children's personal interests; it took inspiration from patterns that ranged from classic tapestries to Pop Art and contemporary design.

For more on this work, visit Creativity -Online.com.

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