Now this is how you use talking babies in commercials. French baby-milk brand Guigoz and Publicis Conseil debut a spot directed by David Shane that features some adorable, spot-on baby talk.
The Nestle-owned brand has always been focused on helping new parents understand the needs of their little ones. The spot takes that message to heart and shows a bunch of cute babies getting quite opinionated on topics such as a rubber ducky, mom's abysmal stroller-driving skills and a googly-eyed family.
The campaign also includes a Baby Talk app developed by Marcel that "translates" your baby's babbling and lets you create your own interpretations.
For more on this work, including full creative credits, visit Creativity -Online.com.