Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bacon Takes the Place of Cash, in Oscar Mayer's 'Bacon Barter'

Published on .

How good is Oscar Mayer's Butcher Thick Cut Bacon? Is it good enough to take the place of cold, hard cash? 360i and Oscar Mayer are testing out America's love for bacon through "The Great American Bacon Barter," where Josh Sankey -- penniless except for a trailer full of bacon -- will drive across the country, from N.Y. to L.A., bartering pig fat in exchange for a night on someone's couch, food, and drink.

Follow Sankey's adventure on BaconBarter.com, and barter with Sankey via Facebook, Twitter or email. Things he has bartered for already include Jets tickets (six bacon bricks), a bag of ice (one bacon brick) and an invitation to a Hamptons wedding (one bacon brick.)

The stunt is a smart one, and reminds us a bit of Kyle MacDonald, the Craigslist barterer who succeeded in trading a paper clip for a myriad other things until he finally landed up with a house.

If this isn't enough bacon for you, check out The Baconizer by Kraft and Crispin Porter & Bogusky, which turned sports site Bleacher Report into a treasure trove of fatty, artery-clogging goodness. For more great work, follow @creativitymag on Twitter.

Most Popular
In this article: