×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BBDO NY Focuses on FedEx's Green Initiatives in New Spot

Published on .

Once upon a time, a shipping giant befriended a forest. That's the beginning of a new commercial that touts FedEx's sustainability initiatives, including its use of low-emission planes, electric trucks and recylable packaging.

The spot, created out of BBDO New York and production companies Smuggler and Psyop, uses rich animation and live-action imagery to tell the story of an enchanted forest where the magic isn't limited to singing animals or pixie dust.

For more on this work, including full credits, visit Creativity -Online.com.

In this article:
Most Popular