Benjamin Moore's Ultra Spec 500 paint is scarily effective. So how better to promote it than with a haunted hotel, hidden cameras, a creepy butler and a bunch of innocent contractors? The Martin Agency and Jason Zada have teamed up for a Halloween campaign that invited real painters to come to a "haunted hotel" to paint a wall. They don't know it's haunted, but figure it out soon enough, when chairs creak, strange sounds are heard and a ghostly woman appears. Because if you have the right paint, every job can be scary good.